Kingsoft Office(SH:688111) Ping An Securities·2025-03-21 12:32Investment Rating - The report maintains a "Recommended" investment rating for Kingsoft Office (688111.SH) [1] Core Views - The company achieved a revenue of 5.121 billion yuan in 2024, representing a year-on-year growth of 12.40%, and a net profit attributable to shareholders of 1.645 billion yuan, up 24.84% year-on-year [4][8] - The WPS 365 business saw significant growth, with revenue increasing by 149.33% to 437 million yuan in 2024, indicating strong market impact and user expansion [11] - The report highlights the robust performance in the fourth quarter of 2024, with revenue of 1.494 billion yuan, a 16.21% increase year-on-year, and a net profit of 605 million yuan, up 42.58% year-on-year [8] Financial Summary - Revenue projections for 2025-2027 are set at 6.175 billion yuan, 7.405 billion yuan, and 8.871 billion yuan, with respective growth rates of 20.6%, 19.9%, and 19.8% [6][12] - Net profit forecasts for the same period are 1.996 billion yuan, 2.411 billion yuan, and 2.883 billion yuan, with growth rates of 21.3%, 20.8%, and 19.6% [6][12] - The gross margin is expected to remain stable, with projections of 86.3%, 86.4%, and 86.6% for 2025-2027 [6][13] Business Performance - The WPS personal business generated 3.283 billion yuan in revenue, a year-on-year increase of 18%, with a total of 41.7 million paid personal users in China, up 17.49% [9] - The report notes that the WPS AI product has been upgraded to enhance user experience and drive user conversion, with significant growth in active users [9][11] - The company is expanding its international business, achieving 183 million yuan in overseas personal business revenue, with 1.74 million paid users [9] Profit Distribution - The company plans to distribute a cash dividend of approximately 416 million yuan, equating to 9.00 yuan per 10 shares [4]