百亚股份：收入表现靓丽，电商高质成长、外围加速开拓可期-20250323

Investment Rating - The report maintains a "Buy" rating for the company, with expected net profits of 3.8 billion, 5 billion, and 6.3 billion yuan for 2025-2027, corresponding to PE ratios of 27, 20, and 16 times respectively [4] Core Insights - The company achieved a revenue of 3.254 billion yuan in 2024, representing a year-on-year growth of 51.8%, with a net profit of 288 million yuan, up 20.7% year-on-year [1] - The company is focusing on expanding its market share in e-commerce and peripheral provinces, with significant revenue growth in these areas [2] - The increase in the proportion of health-related products has positively impacted the average selling price and gross profit margins [3] Summary by Sections Financial Performance - In 2024, the company reported revenues of 3.254 billion yuan, with a growth rate of 51.8% compared to the previous year. The net profit attributable to the parent company was 288 million yuan, reflecting a growth of 20.7% [1][6] - The fourth quarter of 2024 saw revenues of 929 million yuan, a year-on-year increase of 39.1%, but the net profit decreased by 12% to 49 million yuan [1] Revenue Breakdown - Revenue by region in 2024: Sichuan-Chongqing (760 million yuan, +11.5%), Yunnan-Guizhou-Shaanxi (430 million yuan, +18.9%), peripheral areas (430 million yuan, +82.1%), and e-commerce channels (1.52 billion yuan, +104%) [2] - Product revenue in 2024: sanitary napkins (3.047 billion yuan, +59.9%), diapers (94 million yuan, -20.5%), and ODM business (114 million yuan, -6.1%) [2] Profitability and Costs - The overall average selling price increased by 3.8% in 2024, with gross margins of 53.2% and 55.8% for overall and free point brands respectively [3] - The sales expense ratio was 37.7%, up 6.5 percentage points year-on-year, primarily due to increased marketing and brand promotion efforts [3] Market Position and Strategy - The company has rapidly responded to public relations challenges and is focused on enhancing its brand image and market presence [3] - The report expresses confidence in the company's growth trajectory as a leading regional brand, supported by product optimization and channel expansion [4]