Investment Rating - The report maintains a rating of "Buy" for the company, with a target price of 7.04 HKD, reflecting a potential upside based on projected growth [4][26]. Core Insights - The company achieved a total revenue of 3.34 billion RMB in 2024, with a significant increase in the revenue share from its core imaging and design products, which accounted for 62.4% of total revenue, reaching 2.09 billion RMB, a year-on-year growth of 57.1% [1][13]. - The overall gross profit for 2024 was 2.29 billion RMB, resulting in a gross margin of 68.7%, an increase of 7.24 percentage points compared to the previous year [1][13]. - The adjusted net profit attributable to the parent company grew by 59.2% year-on-year, exceeding the previously announced expectations [1][13]. Summary by Sections 1. Imaging and Design Core Competence - The company has enhanced its core capabilities in imaging and design, forming a combination of image, video, and design tools, with the imaging and design product revenue growing significantly [1][13][17]. - The advertising business also saw a revenue increase of 12.5%, contributing 25.5% to total revenue, while the beauty industry solutions revenue decreased by 32.4% [1][13]. 2. AI-Driven Overseas Market Expansion - The company increased its R&D expenses by 43.3% to 910 million RMB in 2024, focusing on AI model training and product development [3][19]. - The monthly active users (MAU) from overseas markets reached 94.51 million, a year-on-year growth of 21.7%, indicating successful user acquisition strategies [2][19]. 3. Profit Forecast and Investment Recommendations - Revenue projections for 2025 to 2027 are estimated at 4.05 billion RMB, 4.85 billion RMB, and 5.65 billion RMB, respectively, with a consistent growth rate [6][23]. - The gross margin is expected to continue increasing, reaching 71%, 73%, and 74% over the next three years, driven by the high-margin imaging and design products [6][26].
2024年度业绩点评：美图公司：AI提升核心竞争力，商业化兑现提速