Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 20% within the next six months [22]. Core Insights - The adjusted net profit for the company exceeded Bloomberg consensus expectations, with a significant improvement in core OTA profitability [2][3]. - The company achieved a revenue of 4.24 billion yuan in Q4 2024, representing a year-on-year growth of 34.8%, and an adjusted net profit of 660 million yuan, up 36.8% year-on-year, with an adjusted net profit margin of 15.6% [3]. - The core OTA business showed a notable increase in operating profit margin, rising by 6.8 percentage points to 28.4% [3][5]. Revenue Breakdown - The transportation business generated 1.72 billion yuan in revenue, growing 17.0% year-on-year, with international ticket market share expanding significantly, showing over 130% growth in annual business volume [5]. - Accommodation revenue reached 1.14 billion yuan, up 28.6% year-on-year, with international hotel business maintaining industry-leading growth, also showing over 110% growth in annual business volume [5]. - Other business segments contributed 600 million yuan in revenue, growing 14.8%, with the Yilong hotel technology platform expanding to nearly 2,300 hotels [5]. - The vacation business generated 780 million yuan, driven by product and service value, supporting over 1,000 travel agency stores [5]. User Metrics - The company achieved a record high average monthly paying user base of 43.1 million, a year-on-year increase of 4.4%, with an annual paying user base of 240 million, up 1.5%, and total service users reaching 1.93 billion, up 9.3% year-on-year [6]. Profit Forecast and Investment Recommendations - The company is positioned as a leading OTA in the lower-tier market, benefiting from Tencent and Ctrip's traffic and inventory resources, with competitive advantages in domestic business and active international market expansion expected to drive long-term revenue and performance growth [7]. - The adjusted net profit forecasts for 2025-2027 are raised to 3.4 billion, 4.0 billion, and 4.7 billion yuan respectively, with corresponding P/E ratios of 13, 11, and 9 times [7].
同程旅行：核心OTA盈利能力上行，国际业务快速扩张-20250325