Investment Rating - The investment rating for the company is "Outperform the Market" [5] Core Views - The company is expected to significantly enhance its profitability in 2024 driven by its professional sports segment, with a retail transformation for its main brand commencing in 2025 [5][6] - The company plans to recover 400-500 distribution rights for its stores, focusing on direct-to-consumer (DTC) strategies to optimize retail channel structure and improve operational efficiency [6][8] Financial Data and Forecasts - Revenue is projected to grow from 13,577 million HKD in 2024 to 17,005 million HKD by 2027, reflecting a compound annual growth rate (CAGR) of approximately 8.86% [6][9] - Net profit is expected to increase from 1,238 million HKD in 2024 to 1,607 million HKD in 2027, with a net profit margin improvement from 9.1% to 9.5% over the same period [6][9] - The company’s gross margin is forecasted to rise from 43.2% in 2024 to 44.7% in 2027, indicating improved cost management and pricing power [6][9] Market Performance - The company's stock closed at 5.27 HKD on March 24, 2025, with a market capitalization of 14,622 million HKD [2][5] - The stock has experienced a price fluctuation range between 3.70 HKD and 7.13 HKD over the past year [2] Strategic Developments - The company has completed a strategic divestment of its fashion sports business, allowing it to focus on running and optimizing operations in the professional sports segment [6][8] - The company is expanding its product offerings and enhancing its brand strategy, particularly in high-end urban areas, with plans for new flagship and concept stores [6][8]
特步国际（01368）：24年专业运动带动盈利水平大幅提升，25年主品牌开启零售转型