MEITUAN(03690) 海通证券·2025-03-25 05:20Investment Rating - The investment rating for the company is "Outperform the Market" [6][13]. Core Views - The core local business segment's profit exceeded expectations, and Keeta is building a second growth curve [6][13]. - In Q4 2024, the company reported revenue of 88.5 billion yuan, a year-on-year increase of 20.1%, and adjusted EBITDA of 11.5 billion yuan, a year-on-year increase of 207.7% [6][10]. - As of December 31, 2024, the company had cash and cash equivalents of 70.8 billion yuan [6][12]. Summary by Sections Business Overview - The company is expanding its multi-category supply and increasing support for merchants in its takeaway and instant retail businesses. New models like "Pin Hao Fan" and "Brand Satellite Stores" are being introduced to help merchants increase sales and attract new customers [7]. - The company launched a 1 billion yuan "Merchant Support Plan" in Q4 2024 to optimize merchant efficiency and innovation through cash and subsidies [7]. Performance Metrics - The core local business generated revenue of 65.6 billion yuan, a year-on-year increase of 18.9%, with operating profit of 12.9 billion yuan, up 60.9%, and an operating margin of 19.7% [9]. - New business revenue in Q4 2024 was 22.9 billion yuan, a year-on-year increase of 23.5%, with operating losses narrowing to 2.2 billion yuan, a 55.0% improvement [9]. Financial Data and Forecasts - The company forecasts revenues of 337.6 billion yuan for 2024, 394.2 billion yuan for 2025, and 455.4 billion yuan for 2026, with year-on-year growth rates of 21.99%, 16.76%, and 15.53% respectively [10]. - The net profit for 2024 is projected at 35.8 billion yuan, with a year-on-year growth of 158.43% [10]. - The estimated reasonable market value for 2025 is between 1.09 trillion and 1.27 trillion Hong Kong dollars, translating to a reasonable share price range of 179 to 209 Hong Kong dollars [13][15].