TENCENT(HK:00700) Soochow Securities·2025-03-25 09:04Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [1] Core Views - The company's revenue and profit exceeded expectations, driven by AI empowerment [1][2] - The overall revenue for Q4 2024 reached 172.4 billion RMB, a year-on-year increase of 9.71%, surpassing Bloomberg's consensus estimate of 168.7 billion RMB [14] - Non-IFRS net profit for Q4 2024 was 55.31 billion RMB, up 29.6% year-on-year, also exceeding the consensus estimate of 53.3 billion RMB [14] Revenue and Profit Performance - The report highlights that the gaming business revenue exceeded expectations, with Q4 2024 network game revenue at 49.3 billion RMB, a 20.1% year-on-year increase [18] - Social network revenue for Q4 2024 was 29.8 billion RMB, reflecting a 5.7% year-on-year increase [21] - Advertising revenue reached 35 billion RMB, up 17.5% year-on-year, indicating strong growth potential [23] - Financial technology and enterprise services revenue was 56.1 billion RMB, a 3.2% year-on-year increase [25] Margin and Cost Analysis - The overall gross margin for Q4 2024 was 52.57%, an increase of 2.59 percentage points year-on-year [30] - The gross margin for the advertising business was 57.70%, reflecting a year-on-year increase of 0.90 percentage points [30] - Sales expenses decreased by 6.3% year-on-year, while management expenses increased by 15.6% year-on-year [31] Earnings Forecast and Valuation - The report adjusts the net profit forecast for 2025-2026, increasing it to 244.1 billion RMB and 269.3 billion RMB respectively [36] - The expected PE (Non-IFRS) for 2025-2027 is projected to be 18, 16, and 15 times [36]