Investment Rating - The investment rating for the company is "Buy" [6] Core Insights - The company's 2024 annual profit exceeded expectations, with a revenue of 28.66 billion yuan (up 14.8% year-on-year) and a net profit of 6.24 billion yuan (up 36.9 year-on-year), alongside a proposed dividend of 1.28 HKD per share [1][5] - The growth in revenue is driven by a recovery in customer demand and an increase in market share, leading to improved production efficiency and gross margin recovery [1][3] Revenue Breakdown - Revenue from different product categories in 2024: sportswear 19.80 billion yuan (up 9.8%), leisurewear 7.21 billion yuan (up 27.1%), underwear 1.44 billion yuan (up 34.6%), and other knitted products 0.22 billion yuan (up 10.9%) [2] - Revenue by region in 2024: Mainland China 8.06 billion yuan (up 13.2%), Europe 5.19 billion yuan (up 3.2%), Japan 4.83 billion yuan (up 31.5%), the United States 4.61 billion yuan (up 18.9%), and other regions 5.97 billion yuan (up 13.4%) [2] Profitability and Efficiency - The gross margin for 2024 is 28.1% (up 3.8 percentage points year-on-year), with a net profit margin of 21.8% (up 3.5 percentage points year-on-year) [3] - The company has improved its operational efficiency, leading to a significant recovery in gross margin, although the second half of the year saw a slight decline compared to the first half due to increased hiring and wage adjustments [3] Capacity and Expansion - The company has increased its workforce to 103,000 by the end of 2024, up from 92,000 at the end of 2023, and has acquired a new factory in Vietnam to enhance fabric production capacity [4] - The new garment factory in Cambodia is expected to start hiring in March 2025, further expanding production capabilities [4] Financial Forecast and Valuation - Revenue projections for 2025-2027 are 32.14 billion yuan, 35.52 billion yuan, and 39.14 billion yuan, respectively, with corresponding net profits of 6.59 billion yuan, 7.39 billion yuan, and 8.22 billion yuan [5][10] - The company is expected to maintain a low price-to-earnings ratio of 12, 10, and 9 times for the years 2025-2027, indicating potential for growth [5][10]
申洲国际：点评报告：24年报利润超预期，产销重回稳健增长趋势-20250326