劲仔食品：全年平稳收官，小鱼延续高势能-20250326

Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company achieved a revenue of 2.41 billion yuan in 2024, representing a year-on-year increase of 16.8%, and a net profit attributable to shareholders of 291 million yuan, up 39.0% year-on-year [1][2] - The company plans to distribute a cash dividend of 3 yuan for every 10 shares, with a total cash dividend of 180 million yuan for 2024, resulting in a dividend payout ratio of 61.5% [1] - The company is focusing on expanding its product lines and channels, particularly in the snack food sector, which is expected to support continued strong performance [4] Revenue and Profit Analysis - In 2024, the offline channel generated 2.02 billion yuan in revenue, a year-on-year increase of 22.6%, with significant growth in the snack store segment [2] - The online channel saw a revenue decline of 6.2% to 390 million yuan, attributed to intense price competition [2] - The company’s net profit margin improved to 12.1%, up 1.9 percentage points year-on-year, driven by cost benefits and scale effects [3] Product and Channel Development - The company is enhancing its global supply chain to ensure stable raw material supply and is increasing brand promotion through entertainment marketing, which has raised expense ratios [3] - The company is expanding its distribution channels, with a net increase of 349 distributors, bringing the total to 3,406 by the end of 2024 [2] - The company is focusing on health-oriented snack products, with fish products generating 1.53 billion yuan in revenue, up 18.8% year-on-year [2] Future Growth Projections - Revenue is projected to grow by 17.7%, 14.7%, and 13.3% in 2025, 2026, and 2027, respectively, reaching 2.84 billion, 3.26 billion, and 3.69 billion yuan [4] - Net profit is expected to increase by 14.1%, 16.5%, and 13.7% in the same period, reaching 332 million, 387 million, and 440 million yuan [4] - The company is well-positioned for future growth due to its product and channel expansion strategies [4]