Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Viewpoints - The company reported a total revenue of 8.12 billion, representing a year-on-year growth of 15.8%. The gross profit reached 3.92 billion, with a growth of 16.3%, and the gross margin increased by 0.2 percentage points to 48.3%. However, the net profit attributable to shareholders was -0.21 billion, a decrease of 126% year-on-year, primarily due to goodwill impairment related to the acquisition of New Classics Media in 2018. The Non-IFRS net profit attributable to shareholders was 1.14 billion, showing a growth of 1% [3][4][6]. Revenue Breakdown - The revenue from copyright operations and other businesses was 4.09 billion, with a year-on-year increase of 33.5%. Copyright operation revenue grew by 34.2% to 3.99 billion, driven by the increase in the number of hit short dramas, films, and animations, as well as the expansion of IP licensing to partners. Online business revenue was 4.03 billion, with a growth of 2.1%. Revenue from proprietary platform products was 3.53 billion, up 3.4%, while revenue from Tencent product channels decreased by 28.2% to 0.25 billion due to content distribution optimization. Third-party platform revenue increased by 32% to 0.25 billion, benefiting from expanded partnerships [7]. IP Strategy and AI Empowerment - The company's IP strategy, which includes "creation + visualization + commercialization," has made significant breakthroughs. In terms of IP creation, the company added approximately 330,000 new authors and 650,000 new novels, with a total word count exceeding 42 billion. The number of new books achieving 50,000 average subscriptions increased by about 50%, and the number of new authors earning over 500,000 annually grew by over 70%. Monthly paying users reached 9.1 million, a year-on-year increase of 4.6% [7]. - In the visualization aspect, several hit products such as "Hot and Spicy," "With the Phoenix," and "Celebrating Yu Nian 2" have been popular in the film and animation sectors. The company also completed the acquisition of Tencent Animation, further enhancing its IP portfolio. The commercialization of IP derivatives saw GMV surpassing 500 million, with card game GMV exceeding 200 million [7]. - AI technology has strengthened the empowerment of the content industry, with the company's "Writer Assistant" tool seeing a DAU increase of over 30%. The number of authors using AI features has grown tenfold, and the overseas reading platform WebNovel added over 3,200 AI-translated works, accounting for 47% of total Chinese translated works [7].
阅文集团：IP“创作+可视化+商业化”战略均有突破，关注AI对内容行业的赋能-20250326