Investment Rating - The report maintains a "Buy" rating for Tencent Music [5] Core Views - The company is expected to see continuous improvement in online music revenue and profit margins due to the growth in paid users and ARPPU [2] - The forecasted net profits for the years 2024 to 2026 are 6.644 billion, 7.645 billion, and 9.133 billion CNY respectively, with a target price set at 66.89 HKD [2][5] Financial Performance Summary - For 2024, the company anticipates total revenue of 28.401 billion CNY, with a year-on-year growth of 2.3% [12] - The operating profit for 2024 is projected to be 7.349 billion CNY, reflecting a significant year-on-year increase of 53.8% [12] - The net profit attributable to the parent company for 2024 is expected to be 6.644 billion CNY, with a year-on-year growth of 35.0% [12] - The gross margin is forecasted to improve to 42.3% in 2024, up from 35.3% in 2023 [12] - The net margin is projected to reach 23.4% in 2024, compared to 17.7% in 2023 [12] - The company’s P/E ratio for 2025 is estimated at 26.1 times [12] Revenue Breakdown - In Q4 2024, the online music service revenue is expected to be 58.3 billion CNY, showing a year-on-year increase of 16.1% [9] - The social entertainment service revenue for Q4 2024 is projected at 16.3 billion CNY, a decrease of 13.0% year-on-year [9] - The total revenue for 2025 is anticipated to reach 310 billion CNY, reflecting a year-on-year growth of 9% [9]
腾讯音乐-SW：24Q4点评：平台生态丰富，驱动付费率持续提升-20250326