XIAOMI(HK:01810) Ping An Securities·2025-03-26 11:12Investment Rating - The report gives a "Recommended" rating for Xiaomi Group [1] Core Views - Xiaomi Group is transitioning into a "people, car, and home" ecosystem, with the launch of its automotive business marking a significant step forward. The company aims to become one of the top five automotive manufacturers globally, with a target annual sales volume exceeding 6 million units [6][20][44]. Summary by Sections 1. Company Overview - Xiaomi Group, founded in 2010, has evolved from a smartphone manufacturer to a comprehensive technology ecosystem, now including electric vehicles. The first model, SU7, is set to launch in 2024, with a planned investment of $10 billion over the next decade for its automotive division [10][21]. 2. Automotive Business Vision - The SU7 model has received strong market interest, with a significant number of pre-orders. The company plans to introduce additional models, including the YU7 SUV, by mid-2025 [20][27]. - Xiaomi's automotive business is supported by strong internal resources and leadership from CEO Lei Jun, enhancing its market visibility and supplier confidence [6][40]. 3. Financial Projections - Revenue projections for Xiaomi Group show a significant increase, with expected revenues of 365.9 billion CNY in 2024 and 471.4 billion CNY in 2025, reflecting a year-on-year growth of 35% and 28.8% respectively [5]. - Net profit is projected to grow from 17.5 billion CNY in 2023 to 35.4 billion CNY in 2025, indicating a robust growth trajectory [5]. 4. Market Position and Strategy - Xiaomi maintains a strong position in the smartphone market, ranking third globally with a market share of 13.8% in 2024. The company is also expanding its IoT ecosystem, which is expected to enhance user engagement and brand loyalty [47]. - The automotive division is expected to leverage Xiaomi's existing brand reputation and global sales network, facilitating its entry into international markets by 2027 [44][46]. 5. Ecosystem Integration - The integration of automotive products into Xiaomi's existing ecosystem is seen as a unique advantage, allowing seamless connectivity between devices and vehicles. This "people, car, and home" ecosystem is anticipated to enhance user experience and drive sales across all product lines [6][22].