KUAISHOU(01024) 国元证券·2025-03-26 11:41Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% compared to the benchmark index [4][10]. Core Insights - The company has shown steady revenue growth, achieving an annual revenue of 126.9 billion yuan in 2024, a year-on-year increase of 11.8%, with a net profit margin of 14% [1]. - The AI-driven content platform is rapidly commercializing, with significant user growth and increased engagement, leading to a cumulative revenue of over 100 million yuan from its AI product by February 2025 [2]. - The online marketing business has seen a revenue increase of 20.1% year-on-year, driven by enhanced AIGC capabilities, while the e-commerce segment reported a GMV of 1.39 trillion yuan, up 17.3% year-on-year [3]. Financial Performance Summary - In 2024, the company achieved a gross profit margin of 54.6%, with an adjusted net profit of 17.72 billion yuan, reflecting a 72.5% year-on-year increase [1]. - The projected adjusted net profits for 2025-2027 are 20.08 billion yuan, 24.62 billion yuan, and 28.72 billion yuan, respectively [4]. - The company’s revenue is expected to grow from 141.91 billion yuan in 2025 to 170.40 billion yuan by 2027, with a decreasing growth rate from 11.83% to 8.77% [6][9].