Investment Rating - The report maintains a "Buy" rating for MINISO, reflecting confidence in its growth potential and market position [4][6]. Core Insights - MINISO achieved a revenue of 16.994 billion yuan in 2024, representing a year-on-year growth of 22.8%, with an adjusted net profit of 2.721 billion yuan, up 15.4% year-on-year [1]. - The company plans to pay a cash dividend of 101 million USD, which is approximately 50% of the adjusted net profit for the six months ending December 31, 2024 [1]. - Domestic store expansion continues, with a net increase of 136 stores in Q4 2024, bringing the total to 4,386 stores, although same-store sales showed a decline of 4.62% in Q4 [1]. - Internationally, MINISO's overseas revenue grew by 42.7% year-on-year in Q4 2024, driven by a net increase of 182 stores, with a total of 3,118 overseas stores [2]. Summary by Sections Domestic Performance - In Q4 2024, MINISO's domestic revenue reached 2.297 billion yuan, a 6.5% increase year-on-year, supported by steady store expansion and online sales growth [1]. - The company anticipates stable store openings in 2025, with revenue growth expected from both online business and same-store sales [1]. International Performance - The overseas segment saw a significant revenue increase, with Q4 2024 revenue at 2.132 billion yuan, marking a 42.7% year-on-year growth [2]. - The company operates 3,118 overseas stores, with a focus on direct sales, which showed a growth rate of 65.5% [2]. Financial Metrics - The gross margin reached a record high of 47% in Q4 2024, an increase of 3.9 percentage points year-on-year [3]. - The report projects revenues of 20.905 billion yuan, 24.628 billion yuan, and 28.244 billion yuan for 2025, 2026, and 2027 respectively, with corresponding net profits of 3.057 billion yuan, 3.747 billion yuan, and 4.411 billion yuan [4][5].
名创优品：完成年初开店指引，期待增长加速-20250327