Kingsoft Office(688111) 中航证券·2025-03-27 09:15Investment Rating - The investment rating for the company is "Buy" with an expected return exceeding 10% relative to the CSI 300 index over the next six months [12]. Core Insights - The company achieved a revenue of 5.121 billion yuan in 2024, representing a growth of 12.40%, and a net profit attributable to shareholders of 1.645 billion yuan, which is an increase of 24.84% [1][3]. - The WPS 365 business showed strong growth with a revenue of 437 million yuan, marking a significant increase of 149.33%, driven by the expansion of AI applications for enterprise clients [2][8]. - The company maintains a robust growth trajectory with a focus on R&D investment, which has increased from 1.331 billion yuan in 2022 to 1.696 billion yuan in 2024, accounting for approximately 33.11% of revenue [3][8]. Summary by Sections Financial Performance - In 2024, the company reported a revenue of 5.121 billion yuan and a net profit of 1.645 billion yuan, with a year-on-year growth of 12.40% and 24.84% respectively [1][3]. - The revenue from the WPS personal business reached 3.283 billion yuan, contributing 64.12% to total revenue, with a growth of 18.00% [2]. Business Growth - The WPS 365 business has shown exceptional growth, with a revenue increase of 149.33%, indicating strong demand and successful market penetration [2][8]. - The monthly active user count for WPS AI reached 19.68 million, reflecting the successful integration of AI features into the product suite [2]. R&D and Strategic Focus - The company has committed to significant R&D investments, with a focus on AI and collaborative tools, enhancing its competitive edge in the smart office sector [3][8]. - The strategic direction emphasizes the integration of AI across all products, aiming for substantial growth in the WPS 365 business over the next five years [2][8].