Kingsoft Office(688111) 华鑫证券·2025-03-27 11:28Investment Rating - The report assigns a "Buy" rating for the company, marking the first coverage of the stock [8]. Core Insights - The company achieved a revenue of 5.121 billion yuan in 2024, representing a year-on-year growth of 12.40%, and a net profit of 1.645 billion yuan, which is a 24.84% increase year-on-year [1]. - The growth is driven by two main factors: the personal business segment and the WPS365 service, with a strong focus on AI technology to enhance user experience and expand subscription growth both domestically and internationally [1][3]. - The company is a leading provider of office software in China, with a significant presence in over 220 countries and a monthly active device count exceeding 630 million [3]. Revenue Breakdown - The revenue from different business segments in 2024 is as follows: WPS personal business at 3.283 billion yuan (up 18.00%), WPS365 at 437 million yuan (up 149.33%), software business at 1.268 billion yuan (down 8.56%), and other businesses at 132 million yuan (down 37.17%) [2]. - The gross margins for these segments are 81.19%, 91.16%, 92.72%, and 91.30% respectively, indicating strong profitability in the WPS365 and software segments [2]. AI and Collaboration Focus - The company is focusing on collaboration and AI, with significant investments in R&D to enhance its market competitiveness in smart office solutions [6][7]. - The monthly active users of WPS AI reached 19.68 million, and the number of documents uploaded to the cloud surpassed 260 billion, showcasing the growing user engagement [7]. Financial Forecast - The company forecasts revenues of 6.413 billion yuan, 7.759 billion yuan, and 9.221 billion yuan for 2025, 2026, and 2027 respectively, with corresponding EPS of 4.00 yuan, 4.86 yuan, and 5.88 yuan [8][10]. - The projected revenue growth rates are 25.2% for 2025, 21.0% for 2026, and 18.8% for 2027, indicating a robust growth trajectory [9].