Investment Rating - The report assigns a "Buy" investment rating for the company, marking the first coverage of the stock [1][7]. Core Insights - The company's gross margin is expected to improve from 61.4% in 2023 to 68.7% in 2024, driven by the increasing revenue share from high-margin imaging and design products [2]. - The revenue from imaging and design products is projected to reach 2.09 billion yuan in 2024, representing a year-on-year growth of 57.1% and accounting for 62.4% of total revenue [2]. - The number of paid subscription users is anticipated to grow by 38.4% year-on-year, reaching 12.61 million, with a subscription penetration rate of approximately 4.7% [2]. - The advertising revenue is expected to be 853 million yuan in 2024, showing a steady growth of 12.5% year-on-year, although its proportion of total revenue is declining as the company shifts towards a subscription model [2]. - The company aims to focus on "productivity and globalization" as its core strategies, enhancing product application capabilities in vertical scenarios and leveraging AI technology for product development [3]. - The company is positioned to replicate its domestic market strategies in overseas markets, with a focus on user acquisition and profitability [4]. Financial Projections - Revenue forecasts for 2025, 2026, and 2027 are 4.253 billion yuan, 5.109 billion yuan, and 6.054 billion yuan, respectively, with corresponding net profits of 815 million yuan, 1.073 billion yuan, and 1.391 billion yuan [7][9]. - The earnings per share (EPS) are projected to be 0.18 yuan, 0.24 yuan, and 0.31 yuan for the years 2025, 2026, and 2027, respectively [7][9]. - The current stock price corresponds to price-to-earnings (P/E) ratios of 32.63, 24.79, and 19.13 for the years 2025, 2026, and 2027 [7][9].
美图公司（01357）：AI时代美图有望再上新台阶