HAIER SMART HOME(SH:600690) Huaan Securities·2025-03-28 03:23Investment Rating - The report maintains a "Buy" rating for Haier Smart Home, projecting a significant return over the next 6-12 months [7]. Core Views - The company's Q4 revenue reached 83.01 billion yuan, a year-on-year increase of 9.88%, while the net profit attributable to shareholders was 3.587 billion yuan, up 3.96% year-on-year [6][7]. - For the full year 2024, total revenue was 285.981 billion yuan, reflecting a 4.29% year-on-year growth, and the net profit attributable to shareholders was 18.741 billion yuan, an increase of 12.92% year-on-year [6][7]. - The report highlights that the revenue growth was driven by national subsidies, consolidation of CCR, and integration of the European white goods platform, despite short-term profit impacts from exchange rates and acquisition costs [6][7]. Revenue Analysis - Q4 domestic and international sales are expected to grow by 11% each year-on-year, with domestic sales benefiting from national subsidies and international sales gaining from emerging markets [6][7]. - The report anticipates that the growth rate for various product lines in Q4 will be led by whole-house water solutions, followed by air energy solutions, refrigeration, and laundry products [6][7]. - The Casarte brand is projected to see over 30% growth in Q4, indicating a significant acceleration [6][7]. Profit Analysis - The gross margin for Q4 improved to 20.3%, a year-on-year increase of 1.3 percentage points, while the net margin slightly decreased to 4.99% [6][7]. - The overall profit was impacted by factors such as the depreciation of the ruble, one-time costs related to the CCR acquisition, and expenses from the European white goods platform integration, estimated to affect profits by 400-500 million yuan [6][7]. - The report notes a substantial increase in contract liabilities, which rose by 207.82% compared to the previous quarter, indicating improved confidence among distributors [6][7]. Dividend and Buyback - The company plans to distribute a dividend of 9.65 yuan per 10 shares, totaling 8.997 billion yuan, marking a historical high with a dividend payout ratio of 48% [6][7]. - A share buyback plan was announced, with intentions to repurchase shares worth 1-2 billion yuan within 12 months, aimed at employee stock ownership [6][7]. Financial Forecast - Revenue projections for 2025-2027 are set at 304.093 billion yuan, 316.502 billion yuan, and 327.129 billion yuan, respectively, with year-on-year growth rates of 6.3%, 4.1%, and 3.4% [7][9]. - The net profit attributable to shareholders is forecasted to be 21.254 billion yuan, 23.347 billion yuan, and 24.805 billion yuan for the same period, with growth rates of 13.4%, 9.8%, and 6.2% [7][9]. - The report indicates a projected PE ratio of 12.4, 11.3, and 10.6 for the years 2025, 2026, and 2027, respectively [7][9].