POP MART(09992) 国海证券·2025-03-28 07:37Investment Rating - The investment rating for the company is "Buy" (maintained) [1][10] Core Insights - The company's performance in 2024 exceeded market expectations, with significant improvements in profit margins [5] - The growth is driven by both overseas expansion and a dual-category strategy focusing on IP and product diversification [6][8] Financial Performance - In 2024, the company reported revenue of 13.04 billion RMB, a year-over-year increase of 106.9%, and a net profit of 3.125 billion RMB, up 188.8% [6][9] - The adjusted net profit for 2024 was 3.4 billion RMB, reflecting a year-over-year growth of 185.9% [6][9] - The gross profit margin for 2024 was 66.8%, an increase of 5.5 percentage points compared to the previous year [6] Revenue Breakdown - Revenue from mainland China reached 7.97 billion RMB, a year-over-year increase of 52.3%, accounting for 61.1% of total revenue [6] - Overseas revenue, including Hong Kong, Macau, and other international markets, was 5.07 billion RMB, showing a remarkable year-over-year growth of 375.2% [6] Operational Efficiency - The operating profit margin improved to 33.1% in mainland China, up 9.4 percentage points year-over-year [6] - The company plans to distribute a final dividend of 0.8146 RMB per share, totaling 1.094 billion RMB, which represents 35% of the net profit attributable to shareholders for 2024 [6] Future Projections - The company is expected to achieve revenues of 21.75 billion RMB, 30.67 billion RMB, and 38.21 billion RMB for the years 2025, 2026, and 2027, respectively [9] - The projected net profit for 2025 is 5.52 billion RMB, with a growth rate of 76.5% [9] Market Position - The company is recognized as a leader in the trendy toy culture and commercialization, leveraging its full industry chain and platform advantages [8]