苏泊尔（002032）：以稳为主，持续高分红

Investment Rating - The report maintains a "Buy" rating for Supor (stock code: 002032) [2][56] Core Views - The company focuses on stability and high dividend payouts, with a dividend payout ratio of 99.74% in 2024 [5] - The company has shown consistent revenue growth, with a projected revenue of 22.979 billion yuan in 2025, reflecting a growth rate of 2.46% [2][56] - The company's return on equity (ROE) remains high, projected at 36.13% in 2025, indicating strong profitability [56] Financial Performance Summary - Revenue Forecasts: - Total revenue for 2024 is expected to be 22.427 billion yuan, with a growth rate of 5.27% [2][56] - Projected revenues for 2025, 2026, and 2027 are 22.979 billion yuan, 23.686 billion yuan, and 24.573 billion yuan respectively [2][56] - Net Profit Forecasts: - The net profit attributable to the parent company for 2024 is forecasted at 2.244 billion yuan, with a growth rate of 2.97% [2][56] - Expected net profits for 2025, 2026, and 2027 are 2.328 billion yuan, 2.398 billion yuan, and 2.490 billion yuan respectively [2][56] - Earnings Per Share (EPS): - The diluted EPS for 2024 is projected to be 2.80 yuan, with forecasts of 2.90 yuan, 2.99 yuan, and 3.11 yuan for the following years [2][56] - Price-to-Earnings (P/E) Ratio: - The P/E ratio is expected to be 19.10x in 2025, decreasing to 17.86x by 2027, indicating a potential for valuation improvement [2][56] Business Segmentation - Revenue by Segment: - The electrical appliances segment generated 15.3 billion yuan in 2024, while the cookware segment contributed 6.836 billion yuan [6] - Sales Performance: - Domestic sales in 2024 are projected at 14.925 billion yuan, with a slight decline of 1.2% year-on-year [7] - Export sales are expected to reach 7.502 billion yuan in 2024, reflecting a significant increase [7] Market Trends - The small home appliance market is experiencing weak demand, particularly in kitchen appliances, while cleaning and personal care appliances are performing better [5] - The company has improved its marketing efficiency on platforms like Douyin to boost sales [5] - The export market is recovering, with significant growth in orders from SEB, projected to reach 73.69 billion yuan in 2025, a 4.6% increase from 2024 [5][7]