Zhujiang Brewery(002461) 太平洋证券·2025-03-28 14:44Investment Rating - The report maintains an "Accumulate" rating for Zhujiang Beer with a target price of 11.76, compared to the last closing price of 10.30 [1]. Core Insights - Zhujiang Beer achieved a revenue of 5.731 billion in 2024, representing a year-on-year increase of 6.56%. The net profit attributable to shareholders was 810 million, up 29.95% year-on-year, while the net profit excluding non-recurring items was 762 million, reflecting a 36.79% increase [4][5]. - The sales volume of beer in 2024 was affected by demand, with a slight decline in overall production in China. However, Zhujiang Beer managed to increase its sales volume by 2.6% to 143.96 million tons and the average price per ton rose by 4.3% to 3828 [5][6]. - The company continues to optimize its product structure, launching new products like Zhujiang P9 and Zhujiang Beer 1985, while the flagship product, 97 Pure Draft, is expected to maintain double-digit growth [5][6]. Financial Performance - In Q4 2024, Zhujiang Beer reported a revenue of 844 million, a year-on-year increase of 2.11%, with net profit soaring by 118.74% to 4 million [4]. - The gross profit margin for 2024 reached 46.30%, an increase of 3.5 percentage points year-on-year, driven by product structure upgrades and cost optimization [5][10]. - The company forecasts revenue growth rates of 6% for 2025, 6% for 2026, and 5% for 2027, with net profit growth rates of 15%, 10%, and 9% respectively [5][6]. Market Position and Strategy - Zhujiang Beer has shown resilience in the South China market, with revenue from the region increasing by 7.5% to 5.49 billion, while other regions experienced a decline of 10.4% [5]. - The company has optimized its distributor network, with a net decrease of 114 distributors in Guangdong but an increase of 16 in other regions [5]. - The report highlights the ongoing structural upgrades and cost reductions as key drivers for improved profitability and market competitiveness [5][10].