Investment Rating - The investment rating for the company is "Buy" [2][8] Core Insights - The company is experiencing strong brand momentum, maintaining high growth in store openings, and continuously optimizing profitability [3][8] - The 2024 performance slightly exceeded expectations, with adjusted net profit forecasts for 2025 and 2026 raised to 185 million and 278 million RMB respectively, and a new forecast for 2027 set at 368 million RMB [8] Financial Summary - Revenue for 2024 is projected at 4.314 billion RMB, representing a year-on-year increase of 41.4% [7][8] - The operating profit from stores is expected to reach 624 million RMB, with a year-on-year growth of 48.7% and a store operating profit margin of 14.5%, up 0.7 percentage points [8] - The adjusted net profit for 2024 is forecasted at 1.31 billion RMB, a significant increase of 1394.2% year-on-year, with an adjusted net profit margin of 3.04%, up 2.75 percentage points [8] - The company plans to open approximately 300 new stores in 2025, with a capital expenditure of about 570 million RMB [8] Store Expansion and Sales Performance - The total number of stores is expected to reach 1,008 by the end of 2024, reflecting a year-on-year increase of 31.25% [8] - Same-store sales growth for 2024 is projected at 2.5%, with a daily average sales per store of 13,100 RMB, an increase of 4.3% year-on-year [8] - The average payback period for new stores opened in 2024 is estimated at 12 months [8] Profitability and Cost Structure - The gross profit margin for 2024 is expected to be 72.88%, an increase of 0.31 percentage points year-on-year [8] - Employee costs as a percentage of revenue decreased to 34.99%, down 3.65 percentage points year-on-year [8] - Advertising and promotion expenses accounted for 5.04% of revenue, a decrease of 0.17 percentage points year-on-year [8]
达势股份（01405）：2024年报业绩点评：新增长市场表现亮眼，规模效应持续显现