Investment Rating - The report maintains a "Buy" rating for the company, indicating a potential upside of over 15% relative to the benchmark index [6]. Core Insights - The company achieved a revenue of 3.885 billion RMB in 2024, representing a year-on-year growth of 34.6%, and a net profit of 881 million RMB, up 32.8% year-on-year [1][2]. - The strong growth momentum in the color cosmetics and skincare segments is highlighted, with the makeup art training business growing by 45.78% year-on-year [2]. - The company is recognized as a leading player in the high-end beauty market in China, with robust performance in color cosmetics and rapid growth in skincare [4]. Revenue Breakdown - In 2024, product sales accounted for 3.733 billion RMB, a 34.19% increase year-on-year, with color cosmetics generating 2.304 billion RMB (up 42.03%) and skincare products 1.429 billion RMB (up 23.21%) [2]. - The makeup art training and related sales generated 152 million RMB, reflecting a 45.78% increase, driven by a rise in participants [2]. Channel Performance - Offline sales reached 1.949 billion RMB, a 21.64% increase, while online sales surged to 1.784 billion RMB, marking a 51.23% growth [3]. - The company’s sales channels include self-operated counters, sales to a high-end multinational beauty retailer, and online platforms such as Tmall and Douyin [3]. Profitability Metrics - The gross margin for 2024 was 84.4%, with a net profit margin of 22.69%, showing a slight decrease of 0.3 percentage points year-on-year [4]. - The company’s selling expense ratio was 49.01%, reflecting increased investment in brand promotion and channel development [4]. Future Projections - The company is expected to achieve net profits of 1.12 billion RMB, 1.41 billion RMB, and 1.76 billion RMB for 2025, 2026, and 2027, respectively, with growth rates of 27.0%, 26.0%, and 24.9% [4][6]. - The estimated P/E ratios for 2025, 2026, and 2027 are projected to be 42X, 34X, and 27X, respectively [4].
毛戈平（01318）：2024年年报点评：彩妆与护肤业务高增，看好高端美妆龙头长期发展