LI NING(02331) 申万宏源证券·2025-03-30 14:45Investment Rating - The report maintains an "Add" rating for the company, indicating a positive outlook for its stock performance relative to the market [2][27]. Core Insights - The company demonstrated strong operational capabilities despite challenging market conditions, with a steady increase in dividend payout ratio to approximately 50% for the year [7]. - Revenue for 2024 reached 28.68 billion RMB, reflecting a year-on-year growth of 3.9%, outperforming expectations, primarily due to a strong recovery in Q4 sales [7]. - The company’s net profit for 2024 was 3.01 billion RMB, a decrease of 5.5% year-on-year, but adjusted for a one-time impairment loss, the profit would have shown a 5% increase [7]. - The company continues to focus on enhancing brand value and product innovation, particularly in the running segment, which saw a 25% increase in sales [7]. Financial Data and Profit Forecast - Revenue projections for the upcoming years are as follows: - 2023: 27.6 billion RMB - 2024: 28.7 billion RMB - 2025E: 28.8 billion RMB - 2026E: 30.1 billion RMB - 2027E: 31.2 billion RMB - The expected growth rates for these years are 7%, 4%, 0%, 4%, and 4% respectively [6]. - The forecasted net profit for 2025 is 2.48 billion RMB, with a projected PE ratio of 17 [6][17]. - The gross margin is expected to remain stable around 49.4% for 2025, with a slight increase in operating profit margin to 12.8% [7]. Sales Performance - The company’s footwear segment generated 14.3 billion RMB in revenue, a 7% increase, while apparel revenue decreased by 2.9% to 12.05 billion RMB [7]. - E-commerce sales grew by 10.3% to 8.3 billion RMB, while direct sales saw a slight decline of 0.3% [7]. - The company’s total store count at the end of 2024 was 7,585, with a net decrease of 83 stores, indicating a strategic focus on optimizing store performance [7]. Market Comparison - The company’s market capitalization is approximately 44.36 billion HKD, with a target market value of 48.3 billion HKD for 2025, suggesting a potential upside of 9% from current levels [7][17]. - Compared to peers, the company’s projected PE for 2025 is 18, which is competitive within the industry [17].