Three Squirrels(SZ:300783) Minsheng Securities·2025-03-31 02:20Investment Rating - The report maintains a "Recommended" rating for the company [5] Core Views - The company's "high-end cost-performance" strategy has shown effectiveness, with revenue returning to over 10 billion yuan, achieving 10.622 billion yuan in 2024, a year-on-year increase of 49.3%. The net profit attributable to shareholders reached 408 million yuan, up 85.51% year-on-year, and the net profit after deducting non-recurring items was 319 million yuan, a significant increase of 214.33% [1] - The company has successfully expanded its all-channel business, enhancing terminal competitiveness. In 2024, online channels generated 7.407 billion yuan in revenue, accounting for approximately 70% of total revenue. The Douyin channel saw an 82% increase, reaching 2.188 billion yuan, while Tmall and JD platforms generated 1.937 billion yuan and 1.34 billion yuan, respectively, with year-on-year growth of 11.45% and 11.95% [2] - The company is advancing a multi-brand matrix layout and a comprehensive supply chain strategy, which has improved product competitiveness. The sub-brand Xiao Lu Lan achieved nearly 1 billion yuan in sales in 2024, and new brands are being incubated, contributing to a diversified product portfolio [3] Financial Summary - The company forecasts revenue growth for 2025-2027 to be 13.534 billion yuan, 17.808 billion yuan, and 21.381 billion yuan, representing year-on-year growth rates of 27%, 31.6%, and 20.1%, respectively. The net profit attributable to shareholders is expected to be 504 million yuan, 695 million yuan, and 879 million yuan for the same period, with growth rates of 23.5%, 38%, and 26.5% [4][8] - The projected P/E ratios for 2025, 2026, and 2027 are 21, 16, and 12 times, respectively, indicating a favorable valuation outlook [4][8]