
Investment Rating - The report maintains a "Strong Buy" rating for Qingdao Beer, expecting it to outperform the benchmark index by over 20% in the next six months [2][23]. Core Views - The company has shown signs of stabilization and is expected to accelerate growth. The new leadership and macroeconomic policies are anticipated to improve consumption opportunities [2][8]. - The company reported a total revenue of 32.14 billion yuan for 2024, a year-on-year decrease of 5.3%, while the net profit attributable to shareholders was 4.345 billion yuan, an increase of 1.8% [2][4]. - The company plans to distribute a cash dividend of 2.20 yuan per share, totaling 3.001 billion yuan, with a dividend payout ratio increased by approximately 5 percentage points to 69% [2][4]. Financial Summary - 2024 Financial Performance: - Total revenue: 32.14 billion yuan, down 5.3% year-on-year - Net profit: 4.345 billion yuan, up 1.8% year-on-year - Non-recurring net profit: 3.95 billion yuan, up 6.2% year-on-year - Q4 revenue: 3.18 billion yuan, up 7.4% year-on-year [2][4][9] - Future Projections: - Expected revenue for 2025: 33.639 billion yuan, with a growth rate of 4.7% - Expected net profit for 2025: 4.875 billion yuan, with a growth rate of 12.2% [4][12] - Valuation Metrics: - Price-to-Earnings (P/E) ratio for 2025 is projected at 21 times - Price-to-Book (P/B) ratio for 2025 is projected at 3.4 times [4][12] Market Position and Strategy - The company has completed inventory destocking, positioning itself for a strong start in 2025 with a low base effect. The new chairman is expected to enhance sales focus and improve product mix flexibility [2][8]. - The company anticipates a double-digit growth in profits for 2025, driven by cost advantages and improved sales performance [2][8].