Investment Rating - The report maintains a "Buy" rating for the company, indicating a strong potential for stock price appreciation in the next six months [3][15]. Core Insights - The company achieved a revenue of 3.885 billion yuan in 2024, representing a growth of 34.61% year-on-year, with a net profit attributable to the parent company of 881 million yuan, up 33.04% [9][10]. - The growth in revenue is driven by both makeup and skincare segments, with makeup revenue reaching 2.304 billion yuan, accounting for 59.31% of total revenue, and skincare revenue at 1.429 billion yuan, representing 36.78% [2][10]. - The company is expanding its presence in high-end department stores and has increased its number of self-operated counters to 378, with a steady expansion pace across over 120 cities [10][12]. Financial Summary - Revenue projections for the company are as follows: 5.224 billion yuan in 2025, 6.754 billion yuan in 2026, and 8.460 billion yuan in 2027, with corresponding net profits of 1.183 billion yuan, 1.525 billion yuan, and 1.939 billion yuan respectively [3][15]. - The company’s earnings per share (EPS) are projected to be 2.41 yuan in 2025, 3.11 yuan in 2026, and 3.96 yuan in 2027 [3][15]. - The company maintains a high gross margin of 84.37% in 2024, with a net profit margin of 22.67% [12][15]. Market Position and Strategy - The company is recognized as the only domestic high-end makeup brand, with strong brand and product recognition among high-net-worth clients [3][15]. - The strategy includes expanding product lines, increasing the number of counters, and enhancing consumer penetration, which is expected to provide significant long-term growth opportunities [3][15]. - The company has successfully entered the Hong Kong market, further enhancing its brand presence [10][12].
毛戈平（01318）：业绩延续高增，高端美妆品牌心智持续强化