LI NING(HK:02331) Orient Securities·2025-03-31 08:23Investment Rating - The report maintains a "Buy" rating for the company [3][7]. Core Views - The company achieved a revenue of 28.68 billion RMB in 2024, reflecting a year-on-year growth of 3.9%, while the net profit attributable to the parent company decreased by 5.5% to 3.01 billion RMB [6]. - The company is expected to increase investments starting from 2025 to pursue long-term high-quality development [1]. - The target price is set at 21.19 HKD, based on a 20x PE valuation for 2025 [2][7]. Financial Performance Summary - Revenue: - 2022: 25.80 billion RMB - 2023: 27.60 billion RMB - 2024E: 28.68 billion RMB (3.9% growth) - 2025E: 28.95 billion RMB (0.9% growth) - 2026E: 31.32 billion RMB (8.2% growth) [2][9] - Net Profit: - 2022: 4.06 billion RMB - 2023: 3.19 billion RMB - 2024E: 3.01 billion RMB (5.5% decline) - 2025E: 2.56 billion RMB (15.0% decline) - 2026E: 2.99 billion RMB (16.5% growth) [2][9] - Earnings Per Share (EPS): - 2022: 1.57 RMB - 2023: 1.23 RMB - 2024E: 1.17 RMB - 2025E: 0.99 RMB - 2026E: 1.15 RMB [2][9] - Profitability Ratios: - Gross Margin: - 2024E: 49.4% - 2025E: 49.5% - 2026E: 49.9% [2][9] - Net Margin: - 2024E: 10.5% - 2025E: 8.9% - 2026E: 9.5% [2][9] - Return on Equity (ROE): - 2024E: 11.9% - 2025E: 9.0% - 2026E: 0.0% [2][9] Market Position and Strategy - The company is focusing on optimizing its direct sales channels and has seen good performance in e-commerce, with a projected revenue growth of 10.3% in 2024 [6]. - The company plans to leverage its role as the official sportswear partner for the Chinese Olympic Committee and the Chinese sports delegation from 2025 to 2028 to enhance brand strength [6].