海尔智家（600690）：全年营收稳健增长，数字化变革持续提效

Investment Rating - The investment rating for the company is "Buy" (maintained) with a current price of 27.16 CNY [1]. Core Insights - The company has shown steady revenue growth throughout the year, driven by digital transformation initiatives that enhance efficiency [1]. - The company achieved a revenue of 285.98 billion CNY in 2024, representing a year-on-year increase of 4.3%, and a net profit attributable to the parent company of 18.74 billion CNY, up 12.9% year-on-year [7]. - The domestic revenue reached 141.68 billion CNY, growing by 13.7% year-on-year, benefiting from the implementation of a home appliance replacement program [7]. - The global strategy continues to deepen, with overseas revenue of 142.9 billion CNY, a 5.3% increase, particularly strong performance in emerging markets [7]. - The company is focusing on digital transformation to optimize costs and improve profitability, with a gross margin of 27.8% in 2024, up 0.3 percentage points year-on-year [7]. Financial Summary - Revenue projections for 2024 to 2027 are as follows: - 2024: 285.98 billion CNY - 2025: 302.73 billion CNY (growth rate: 5.86%) - 2026: 320.57 billion CNY (growth rate: 5.89%) - 2027: 339.56 billion CNY (growth rate: 5.93%) [2]. - Net profit attributable to the parent company is projected to grow from 18.74 billion CNY in 2024 to 28.01 billion CNY in 2027, with corresponding growth rates of 12.92%, 14.08%, 14.81%, and 14.13% [2]. - Earnings per share (EPS) are expected to increase from 2.00 CNY in 2024 to 2.99 CNY in 2027 [2]. - The company maintains a price-to-earnings (PE) ratio that decreases from 14 in 2024 to 9 in 2027, indicating improving valuation [2]. Business Performance - The company has successfully implemented a brand matrix strategy, with the Casarte brand experiencing over 30% growth in Q4, and the Leader brand achieving a 26% increase in retail sales [7]. - The digital transformation has led to a reduction in sales expense ratio to 11.7% and management expense ratio to 4.2% [7]. - The company plans to return 48.01% of its net profit to shareholders through dividends and share buybacks, with a cash dividend of 8.997 billion CNY planned [7].