Investment Rating - The investment rating for the company is "Outperform the Market" and is maintained [2][9]. Core Views - The company has demonstrated rapid revenue growth, with a reported revenue of 6.27 billion HKD for 2024, reflecting a year-over-year increase of 28.6%. The net profit attributable to the parent company reached 1.068 billion HKD, up 21.37% year-over-year [8][9]. - The company is focusing on expanding its product matrix by launching new products that cater to consumer preferences, particularly in the vegetable product category, which saw a significant revenue increase of 59.1% in 2024 [8][9]. - The company is enhancing its distribution channels, with a total of 1,879 offline distributors and a strong online presence, achieving a revenue of 7.05 billion HKD from online channels, up 38.06% year-over-year [8][9]. Financial Data and Forecast - Total revenue is projected to grow from 4.887 billion HKD in 2023 to 8.093 billion HKD in 2025, with a year-over-year growth rate of 29% for both 2024 and 2025 [7][11]. - Net profit is expected to increase from 880 million HKD in 2023 to 1.3 billion HKD in 2025, with a year-over-year growth rate of 22% [7][11]. - The company’s gross margin is projected to remain stable, with a slight decrease to 46.81% in 2025, while the net profit margin is expected to be around 16.07% [7][11]. Market Performance - The company's stock has shown strong performance, with a closing price of 15.22 HKD as of March 31, 2025, and a 52-week price range of 6.91-15.22 HKD [2][9]. - The company’s revenue growth is supported by effective business strategies, including channel development and brand building, leading to a robust market presence [8][9].
卫龙美味（09985）公司年报点评：蔬菜制品下半年提速，营收继续高成长