HAIER SMART HOME(SH:600690) Southwest Securities·2025-03-31 12:23Investment Rating - The investment rating for the company is "Buy" (maintained) with a current price of 27.16 CNY [1]. Core Views - The company has shown steady revenue growth throughout the year, driven by ongoing digital transformation efforts that enhance efficiency [1]. - The company is expected to achieve a revenue of 285.98 billion CNY in 2024, with a year-on-year growth rate of 4.3% [7]. - The net profit attributable to the parent company is projected to be 18.74 billion CNY in 2024, reflecting a year-on-year increase of 12.9% [7]. - The company is focusing on domestic demand through initiatives like the "old-for-new" appliance exchange program, which has positively impacted revenue growth [7]. - The global strategy continues to deepen, with significant growth in emerging markets, particularly in Southeast Asia and South Asia [7]. - Digital transformation is driving cost optimization and improving profitability, with a gross margin of 27.8% in 2024, up 0.3 percentage points year-on-year [7]. Financial Summary - Revenue projections for 2024-2027 are as follows: - 2024: 285.98 billion CNY - 2025: 302.73 billion CNY - 2026: 320.57 billion CNY - 2027: 339.56 billion CNY - The net profit attributable to the parent company is expected to grow from 18.74 billion CNY in 2024 to 28.01 billion CNY in 2027 [2][8]. - Earnings per share (EPS) are projected to increase from 2.00 CNY in 2024 to 2.99 CNY in 2027 [2][8]. - The company maintains a return on equity (ROE) of approximately 16% over the forecast period [2][8]. Business Performance - Domestic revenue reached 1416.8 billion CNY in 2024, a 13.7% increase year-on-year, driven by the "old-for-new" program [7]. - Overseas revenue was 142.9 billion CNY, marking a 5.3% increase, with notable performance in emerging markets [7]. - The company has implemented a share buyback plan and increased its dividend payout ratio to 48.01% of the net profit for 2024 [7].