Investment Rating - The report assigns a "Buy" investment rating for the company, marking the first coverage of the stock [1][8]. Core Views - The company has shown steady expansion in its store network and the effectiveness of its explosive product strategy is becoming evident [1][7]. - In 2024, the company achieved a revenue of 6.47 billion yuan, a year-on-year increase of 6%, while the net profit attributable to the parent company was 231 million yuan, a decrease of 4% [5][8]. - The company plans to continue focusing on explosive product combinations and enhancing its supply chain efficiency to improve profitability [6][7]. Summary by Sections Basic Data - Current stock price is HKD 2.01 with a total market capitalization of HKD 55.2 billion and total shares outstanding of 2,747.4 million [2]. Financial Performance - In 2024, the company reported a revenue of 6.47 billion yuan and a net profit of 231 million yuan, with a dividend payout ratio of 89% [5][8]. - The gross margin decreased by 0.3 percentage points to 21.9% due to the increased volume of low-margin products [6]. Investment Highlights - The company is enhancing its supply chain efficiency and increasing investment in brand promotion, leading to a rise in sales expenses by 1 percentage point to 10.27% [6]. - The number of stores reached 10,150 by the end of 2024, with a net increase of 287 stores in rural areas [7]. - The prepayment card amount increased by 37%, indicating a growing membership base and improved customer retention [7]. Earnings Forecast - The company is expected to see earnings per share (EPS) of 0.09, 0.10, and 0.12 yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (PE) ratios of 20, 18, and 16 times [8][11].
锅圈：公司事件点评报告：门店稳步拓展，爆品策略显现成效-20250401