Investment Rating - The report maintains a rating of "Accumulate" for the company [1] Core Views - The company reported a revenue of 6.07 billion yuan for 2024, reflecting a year-on-year increase of 1.5%, while the net profit attributable to shareholders dropped to 60 million yuan, a decrease of 87.7% [4][8] - The company is undergoing operational adjustments due to a challenging market environment, which has led to negative same-store sales growth across its brands [7][8] - The company plans to adopt a cautious approach towards domestic store openings while aiming for steady international expansion [7][8] Summary by Relevant Sections Financial Performance - In 2024, the company achieved a revenue of 6.07 billion yuan, with a net profit of 60 million yuan, down from the previous year [4][8] - The operating profit margin for the company decreased to 4.2%, a decline of 6.4 percentage points year-on-year [6][8] Operational Adjustments - The company is implementing several operational strategies, including reducing discounts, focusing on product development, and optimizing store operations [7] - The company closed underperforming stores and adjusted employee configurations to lower operational costs [7] Future Outlook - The company has revised its net profit forecasts for 2025 and 2026 to 125 million yuan and 175 million yuan, respectively, reflecting a significant downward adjustment [8] - The company aims to maintain a stable employee cost ratio while optimizing other cost areas [7][8]
九毛九（09922）：2024年年报点评：经营调整持续，24年业绩承压