Investment Rating - The report maintains a "Buy" rating for the company with a target price of 840 HKD [6][7]. Core Insights - The company reported a revenue of 8.506 billion RMB for 2024, representing a year-on-year increase of 167.5%, and a net profit of 1.473 billion RMB, up 253.9% year-on-year [1][2]. - The company is experiencing strong growth momentum, with significant increases in both offline and online sales channels, and is expanding its store presence domestically and internationally [1][2]. - The company’s gross profit margin for 2024 was 41.2%, slightly down by 0.7 percentage points year-on-year, but the net profit margin improved significantly to 17.3%, up 4.2 percentage points year-on-year [3]. Revenue and Profit Forecast - The company’s revenue is projected to reach 18.08 billion RMB in 2025, with a growth rate of 112.56%, and a net profit of 3.518 billion RMB, reflecting a growth of 138.79% [5][12]. - The report anticipates continued strong performance, with net profit estimates for 2025 and 2026 adjusted upwards by 44% and 40% respectively [4][12]. Sales Performance - The company’s offline store revenue reached 7.45 billion RMB in 2024, a 164.3% increase year-on-year, with same-store sales growth exceeding 120.9% [2][3]. - Online sales surged by 192.2% to 1.055 billion RMB, driven by increased brand recognition [2]. Market Position and Valuation - The company is positioned as a high-end brand with increasing competitive barriers, leading to a valuation of 37x PE for 2025, resulting in a target price of 840 HKD [4][6]. - The company’s market capitalization is approximately 122.739 billion HKD, with a closing price of 729 HKD as of March 31 [7].
老铺黄金（06181）：全渠道高增，看好单店提升及出海空间