Investment Rating - The investment rating for the company is "Outperform the Market" and is maintained [2] Core Views - The company reported a revenue of 56.5 billion yuan in 2024, a year-on-year decrease of 16.38%, with a net profit attributable to shareholders of 4.27 billion yuan, down 36.44% year-on-year [3][4] - The overall gross margin increased by 0.21 percentage points to 32.03% in 2024, despite the revenue decline [4] - The company plans to distribute a cash dividend of 10.5 yuan per 10 shares (including tax) to all shareholders [3] Summary by Sections Financial Performance - In 2024, the company achieved a revenue of 56.5 billion yuan, a decline of 16.38% year-on-year, with a net profit of 4.27 billion yuan, down 36.44% year-on-year [3][4] - The diluted EPS for 2024 was 2.1 yuan, and the return on equity was 7.88% [3] - The operating cash flow for the year was 7.94 billion yuan [3] Revenue Breakdown - Sales of duty-free goods and taxable goods decreased by 12.58% and 23.49% respectively, with gross margins of 39.50% and 13.45% [5] - Revenue from Hainan and Shanghai regions was 28.89 billion yuan and 16.03 billion yuan, down 27.13% and 10.02% year-on-year, with gross margins of 23.73% and 25.80% respectively [5] Expense Analysis - The total selling expenses for 2024 were 9.06 billion yuan, a decrease of 3.8%, with a selling expense ratio of 16.0%, up 2.1 percentage points [6] - Management expenses were 1.99 billion yuan, with a management expense ratio of 3.5%, an increase of 0.3 percentage points [6] Profit Forecast - The company is expected to generate a revenue of 60.6 billion yuan in 2025, representing a growth of 7.4%, with a net profit of 4.8 billion yuan, an increase of 12.5% [6][8] - The projected PE ratio for 2025 is between 30-35 times, corresponding to a reasonable value range of 69.6 to 81.2 yuan [6]
中国中免(601888):公司年报点评:2024年收入565亿同比降16%,关注修复弹性