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卫龙美味(09985):2024年报点评报告:魔芋品类势能向上,全年收入提速

Investment Rating - The report assigns an "Accumulate" rating to the company, indicating a positive outlook for its stock performance relative to the market [10]. Core Insights - The company has shown strong revenue growth, with a 28.63% year-on-year increase in operating income for 2024, reaching 6.266 billion RMB, and a 21.37% increase in net profit attributable to shareholders, totaling 1.069 billion RMB [5]. - The growth in the konjac product category is significant, with the company’s vegetable products surpassing the traditional noodle products to become the largest category, accounting for 53.8% of total revenue in 2024 [6][9]. - The company is enhancing its multi-channel strategy, with offline and online sales contributing 88.8% and 11.2% of revenue respectively, showing a robust growth in both channels [6]. Summary by Sections Financial Performance - In 2024, the company achieved revenues of 6.266 billion RMB, with a breakdown of 2.667 billion RMB from noodle products, 3.371 billion RMB from vegetable products, and 229 million RMB from bean products [6]. - The second half of 2024 saw revenues of 3.327 billion RMB, reflecting a 30.73% year-on-year increase [5]. Profitability Metrics - The gross margin improved by 0.46 percentage points to 48.13% in 2024, driven by scale effects from revenue growth [6]. - The net profit margin for 2024 was 17.0%, with a decline in the second half to 13.6% due to increased costs and financial asset losses [7]. Future Projections - Revenue forecasts for 2025 to 2027 are 7.852 billion RMB, 9.275 billion RMB, and 10.617 billion RMB respectively, with corresponding net profits of 1.303 billion RMB, 1.585 billion RMB, and 1.911 billion RMB [8][10]. - The company is expected to maintain a sustainable growth trajectory, particularly in the konjac product line and new product launches [9]. Shareholder Returns - The company has a high dividend payout ratio of 99%, distributing 0.45 RMB per share, which reflects strong cash flow and commitment to shareholder returns [9].