Investment Rating - The report maintains an "Accumulate-A" rating for the company [1][9]. Core Views - The company achieved a significant revenue growth of 167.5% year-on-year in 2024, reaching 8.506 billion RMB, with a net profit increase of 253.9% to 1.473 billion RMB [4][9]. - The company plans to expand its brand internationally, with the first store in Singapore expected to open in 2025 [9]. Revenue Performance - In 2024, the company reported a revenue of 85.06 billion RMB, with a strong same-store sales growth of 120.9% [4][5]. - The second half of 2024 saw revenue of 49.85 billion RMB, marking a year-on-year increase of 182.9% [4]. Profitability - The company’s net profit margin improved to 17.3% in 2024, up by 4.2 percentage points year-on-year [6]. - The gross profit margin slightly decreased to 41.2% in 2024, down by 0.7 percentage points [6]. Store Expansion - The company opened 7 new stores in 2024 and optimized 4 existing stores, enhancing customer service capacity [5]. - Revenue from the mainland China market reached 76.51 billion RMB, a 153.0% increase year-on-year, while the Hong Kong and Macau markets saw a revenue surge of 451.4% to 8.55 billion RMB [5]. Financial Forecast - The company forecasts revenues of 15.623 billion RMB, 22.508 billion RMB, and 30.530 billion RMB for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 83.7%, 44.1%, and 35.6% [9][11]. - Expected net profits for the same years are projected at 2.834 billion RMB, 4.019 billion RMB, and 5.550 billion RMB, with growth rates of 92.4%, 41.8%, and 38.1% [9][11].
老铺黄金：2024年营收业绩强劲增长，2025年推动品牌出海-20250402