LI NING(02331) 海通证券·2025-04-02 08:44Investment Rating - The investment rating for the company is "Outperform the Market" and is maintained [2]. Core Insights - The company is expected to achieve a revenue growth of 3.9% in 2024, driven by professional categories such as running and fitness [7]. - The gross margin is projected to improve to 49.4%, while net profit is expected to decline by 5.5% to 3.01 billion [7]. - The company is focusing on optimizing channel structures and enhancing operational efficiency to expand its influence in the professional sports market [7]. Financial Data and Forecast - Revenue (in million) for 2023 is 27,598.49, projected to be 28,675.64 in 2024, with a year-on-year growth of 3.9% [6]. - Net profit (in million) for 2023 is 3,186.91, expected to decrease to 3,012.92 in 2024, reflecting a decline of 5.46% [6]. - The diluted EPS for 2024 is projected at 1.17, with a gross margin of 49.37% [6][10]. - The company anticipates a net profit of 27.3 billion and 28.6 billion for 2025 and 2026, respectively, with a PE valuation range of 13-15X for 2025 [7]. Market Performance - The company's stock price closed at 15.78 HKD, with a 52-week price range of 12.56-24.60 HKD [2]. - The total market capitalization is 40,788 million HKD [2]. - The company has faced challenges in offline traffic, with a reported decline in daily customer flow by 10-20% [7]. Revenue Breakdown - The revenue from the Li Ning brand is expected to reach 26.82 billion, with a year-on-year growth of 3.4% [7]. - Revenue from footwear, apparel, and equipment is projected at 14.3 billion, 12.05 billion, and 2.32 billion, respectively, with footwear showing a growth of 6.8% [7]. Inventory and Efficiency - The company maintains a healthy inventory structure with a turnover period of 64 days and an inventory cost increase of 4.2% year-on-year [7]. - The overall inventory turnover ratio is 4.0 months, indicating a stable inventory management strategy [7]. Valuation and Estimates - The estimated reasonable value range for the stock is between 14.92 and 17.22 HKD per share based on the projected earnings [7]. - The company is expected to maintain a dividend yield of approximately 3.71% in 2024 [10].