KWEICHOW MOUTAI(600519) 东吴证券·2025-04-03 10:15Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company achieved a total revenue of 174.1 billion yuan in 2024, representing a year-on-year growth of 15.7%, and a net profit attributable to shareholders of 86.2 billion yuan, with a year-on-year increase of 15.4% [8] - The company has flexibly adjusted its sales policies and product offerings to ensure the smooth completion of its annual operational plan, with specific revenue contributions from different product lines and channels [8] - The company aims for a total revenue growth of 9% in 2025, with a stable start in Q1, supported by optimized product and channel strategies [8] Financial Performance Summary - Total revenue forecast for 2023A is 150.56 billion yuan, with a projected increase to 174.14 billion yuan in 2024A, and further growth to 190.05 billion yuan in 2025E [1] - Net profit attributable to shareholders is expected to rise from 74.73 billion yuan in 2023A to 86.22 billion yuan in 2024A, and reach 93.20 billion yuan in 2025E [1] - The latest diluted EPS is projected to increase from 59.49 yuan in 2023A to 68.64 yuan in 2024A, and further to 74.19 yuan in 2025E [1] - The current P/E ratio is 26.04, expected to decrease to 22.57 in 2024A and 20.88 in 2025E [1] Revenue and Profit Breakdown - In 2024, revenue from Moutai liquor reached 145.93 billion yuan, with a year-on-year growth of 15.3%, while series liquor revenue was 24.68 billion yuan, growing by 19.7% [8] - The company’s direct sales revenue in 2024 was 74.84 billion yuan, reflecting an 11.3% increase [8] - The net profit margin for 2024 was 52.3%, slightly down by 0.2 percentage points year-on-year [8] Future Outlook - The company has updated its net profit forecasts for 2025 and 2026 to 93.20 billion yuan and 100.94 billion yuan respectively, with a new forecast for 2027 at 110.28 billion yuan [8] - The company is expected to maintain a stable pricing strategy for its products, particularly for Moutai liquor and series liquor, to support revenue growth [8]