KWEICHOW MOUTAI(600519) 华鑫证券·2025-04-05 15:08Investment Rating - The report maintains a "Buy" investment rating for the company [1][9] Core Views - The company achieved a strong performance in 2024, with total revenue and net profit reaching 174.14 billion and 86.23 billion yuan, respectively, representing year-on-year growth of 16% and 15% [5] - The company has announced a three-year dividend plan, maintaining high cash dividends, with a total payout of 64.67 billion yuan in 2024 [5] - The company aims for a revenue growth of approximately 9% in 2025, with expected EPS of 75.23 yuan [9] Summary by Sections Market Performance - The company’s stock price is currently at 1568.88 yuan, with a total market capitalization of 1970.8 billion yuan [1] Financial Performance - In Q4 2024, total revenue and net profit were 51.02 billion and 25.40 billion yuan, showing year-on-year growth of 13% and 16% [5] - The gross margin and net margin for 2024 were 91.93% and 52.27%, with slight decreases compared to the previous year [5] Product Performance - Revenue from Moutai liquor and other series reached 145.93 billion and 24.68 billion yuan in 2024, with year-on-year growth of 15% and 20% [6] - The sales volume of Moutai liquor increased by 10%, while the average price rose by 5% [6] Channel Performance - Revenue from wholesale and direct sales channels was 95.77 billion and 74.84 billion yuan, with year-on-year growth of 20% and 11% [7] - International revenue surpassed 5 billion yuan for the first time, indicating successful internationalization efforts [8] Profit Forecast - The company forecasts revenue growth of 9.1% for 2025, with net profit expected to grow by 9.6% [11]