锦江酒店（600754）：短期经营承压，静待整合潜力释放

Investment Rating - The investment rating for the company is "Outperform the Market" [6][16]. Core Views - The company is facing short-term operational pressure, with a projected revenue of 14.063 billion yuan in 2024, a decrease of 4.00%, and a net profit of 911 million yuan, down 9.06% [10][16]. - The company has exceeded its store opening target for 2024, opening 1,515 new stores and closing 519, resulting in a net increase of 968 stores, maintaining its position as the largest domestic hotel chain [12][16]. - The company plans to open 1,300 new stores and sign 2,000 contracts in 2025, with expected revenue growth of 2%-7% [15][16]. Summary by Sections Financial Performance - In 2024, the company reported a revenue of 14.063 billion yuan, a decline of 4.00%, and a net profit of 911 million yuan, down 9.06% [10][16]. - The fourth quarter of 2024 saw a revenue of 3.273 billion yuan, a decrease of 8.51%, and a net loss of 195 million yuan [10][16]. - The company achieved a cumulative dividend payout ratio of 58.54% for the year, an increase of 5.13 percentage points year-on-year [10][16]. Operational Highlights - The company opened 1,515 new hotels in 2024, surpassing its initial target of 1,200, ending the year with 13,416 operational hotels [12][16]. - The domestic RevPAR (Revenue per Available Room) for limited-service hotels decreased by 5.78% year-on-year, with a smaller decline of 4.93% in Q4 compared to Q3 [12][16]. Future Outlook - For 2025, the company aims to open 1,300 new hotels and sign 2,000 contracts, with domestic hotel revenue expected to grow by 5%-10% [15][16]. - The company is in a gradual integration phase, with expectations for improved performance driven by policy support and operational enhancements [15][16].