HAI TIAN(603288) 国信证券·2025-04-06 14:46Investment Rating - The investment rating for the company is "Outperform the Market" [6][11][13] Core Views - The company is expected to release reform momentum in 2024, with a projected revenue growth of 9.53% year-on-year, reaching 26.901 billion yuan, and a net profit growth of 12.75%, totaling 6.344 billion yuan [1][8] - The recovery in the soy sauce category and strong online channel growth are key drivers, with soy sauce, oyster sauce, and other products showing revenue growth rates of 8.9%, 8.6%, and 16.8% respectively [2][8] - The company is actively returning value to shareholders with a projected dividend of 4.77 billion yuan for 2024, increasing the dividend payout ratio to 75% [3][9] Summary by Sections Financial Performance - In 2024, the company achieved total revenue of 26.901 billion yuan, a year-on-year increase of 9.53%, and a net profit of 6.344 billion yuan, up 12.75% [1][8] - The fourth quarter of 2024 saw a revenue of 6.502 billion yuan, growing 10.03% year-on-year, with a net profit of 1.529 billion yuan, reflecting a 17.82% increase [1][8] Product Performance - Revenue from soy sauce, oyster sauce, seasoning sauce, and other products reached 13.76 billion, 4.62 billion, 2.67 billion, and 4.09 billion yuan respectively, with growth rates of 8.9%, 8.6%, 9.9%, and 16.8% [2][8] - Online sales grew significantly by 39.8%, attributed to improved e-commerce operations, while offline sales increased by 8.9% [2][8] Profitability - The gross profit margin for 2024 was 37.0%, an increase of 2.3 percentage points, driven by declining raw material costs [2][9] - The net profit margin improved to 23.6%, up 0.7 percentage points, indicating enhanced profitability [9] Dividend Policy - The company plans to distribute a dividend of 4.77 billion yuan for 2024, raising the payout ratio to 75% from approximately 65% in 2023 [3][9] Future Projections - Revenue forecasts for 2025-2027 are set at 29.68 billion, 32.44 billion, and 35.15 billion yuan, with expected growth rates of 10.3%, 9.3%, and 8.4% respectively [4][11] - Projected net profits for the same period are 7.02 billion, 7.65 billion, and 8.32 billion yuan, with growth rates of 10.6%, 9.1%, and 8.7% [4][11]