HAI TIAN(603288) 东兴证券·2025-04-07 08:29Investment Rating - The report maintains a "Recommended" rating for the company [2][5]. Core Insights - In 2024, the company achieved a revenue of 26.901 billion yuan, a year-on-year increase of 9.53%, and a net profit attributable to shareholders of 6.344 billion yuan, up 12.75% year-on-year [3]. - The growth in revenue was slightly lower than expected, but the profit growth met the company's targets [3]. - The company experienced stable growth in its core products, with significant contributions from new products, particularly in the soy sauce, seasoning sauce, and oyster sauce categories [4]. - The gross profit margin improved to 37% in 2024, an increase of 2.26 percentage points year-on-year, primarily due to a decrease in raw material costs [5]. Revenue and Profit Forecast - The company forecasts earnings per share (EPS) of 1.29 yuan, 1.42 yuan, and 1.53 yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (PE) ratios of 32, 29, and 27 times [5]. - The projected revenue for 2025 is approximately 29.084 billion yuan, reflecting an 8.12% growth rate [7]. Product Performance - Revenue from soy sauce, seasoning sauce, oyster sauce, and other products in 2024 was 13.76 billion yuan, 2.67 billion yuan, 4.62 billion yuan, and 4.09 billion yuan respectively, with year-on-year growth rates of 8.87%, 9.97%, 8.56%, and 16.75% [4]. - The sales growth was primarily driven by volume increases, despite a slight decline in unit prices for soy sauce and seasoning sauce [4]. Cost Structure - The company benefited from a reduction in raw material costs, particularly soybeans, which are expected to decrease by approximately 12.6% year-on-year in 2024 [5]. - Selling and administrative expense ratios were 6.05% and 2.09% respectively, reflecting a slight increase due to enhanced market share efforts [5]. Market Position - The company continues to optimize its internal operations, focusing on offline sales while leveraging technology to boost online transactions [4]. - The number of distributors increased by 116 to a total of 6,707 by the end of 2024, indicating a robust distribution network [4].