HAI TIAN(603288) 东兴证券·2025-04-07 10:23Investment Rating - The report maintains a "Recommended" rating for the company [2][5]. Core Insights - The company achieved a revenue of 26.901 billion yuan in 2024, representing a year-on-year increase of 9.53%, and a net profit attributable to shareholders of 6.344 billion yuan, up 12.75% year-on-year [3]. - The growth in revenue was slightly lower than expected, but the profit growth met the company's targets, indicating effective cost management and operational efficiency [3][5]. - The company experienced stable growth in core products, with significant contributions from new products, particularly in the soy sauce, seasoning sauce, and oyster sauce categories [4][5]. Revenue and Profit Analysis - In 2024, the revenue breakdown by product was as follows: soy sauce 13.76 billion yuan (+8.87%), seasoning sauce 2.67 billion yuan (+9.97%), oyster sauce 4.62 billion yuan (+8.56%), and other products 4.09 billion yuan (+16.75%) [4]. - The sales growth was primarily driven by volume increases, despite a slight decline in unit prices for soy sauce and seasoning sauce [4]. - Online sales grew significantly, with a 39.78% increase, while offline sales rose by 8.93% [4]. Cost and Margin Improvement - The company's gross margin improved to 37% in 2024, an increase of 2.26 percentage points, attributed to lower raw material costs, particularly for soybeans [5]. - The average soybean cost is projected to decrease by approximately 12.6% year-on-year in 2024, further enhancing profit margins [5]. Future Earnings Forecast - The company forecasts earnings per share (EPS) of 1.29 yuan, 1.42 yuan, and 1.53 yuan for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (PE) ratios of 32, 29, and 27 times [5][7].