BEAR APPLIANCE(SZ:002959) KAIYUAN SECURITIES·2025-04-10 08:25Investment Rating - The investment rating for the company is "Buy" (maintained) [1][5][15] Core Views - The company's performance in Q4 2024 showed significant improvement, with a revenue of 16.19 billion yuan, representing a year-on-year increase of 16.18%. The net profit for the same period was 1.08 billion yuan, a decrease of 17.03% year-on-year. The overall revenue for 2024 was 47.58 billion yuan, a slight increase of 0.98% year-on-year, while the net profit decreased by 35.37% to 2.88 billion yuan [5][6][9] - The report highlights the positive impact of the integration of Roman Smart, which has led to a recovery in revenue and a focus on high-quality OEM business. The company expects to see continued growth in both domestic and international sales driven by government subsidies and product expansion [5][6][7] Financial Summary - In 2024, the company's revenue was 47.58 billion yuan, with a net profit of 2.88 billion yuan and a non-recurring net profit of 2.46 billion yuan. The projected net profits for 2025, 2026, and 2027 are 3.70 billion yuan, 4.08 billion yuan, and 4.47 billion yuan respectively, with corresponding EPS of 2.36, 2.60, and 2.85 yuan [5][9][11] - The gross margin for 2024 was 35.29%, with a slight decrease of 1.32 percentage points year-on-year. However, Q4 2024 saw a gross margin improvement to 34.66%, an increase of 2.83 percentage points [7][9][12] - The company's operating expenses remained stable, with sales and R&D expense ratios showing minor fluctuations. The net profit margin for 2024 was 6.05%, down 3.4 percentage points year-on-year, while Q4 2024's net profit margin was 6.65%, a decrease of 2.66 percentage points [7][9][12] Business Segmentation - In terms of business segments, the revenue from kitchen appliances, lifestyle products, personal care, and maternal and infant small appliances in 2024 was 32.8 billion yuan, 5.6 billion yuan, 3.6 billion yuan, and 2.5 billion yuan respectively. The year-on-year growth rates were -10.1%, +15.3%, +174.3%, and +31.8% respectively [6][9] - The domestic and international sales for 2024 showed a year-on-year change of -5.8% and +80.8%, respectively, indicating strong growth in international sales primarily due to the integration of Roman Smart [6][9]