SUN PAPER(SZ:002078) Huafu Securities·2025-04-10 13:16Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected relative price increase of over 20% against the market benchmark within the next six months [19]. Core Insights - The company reported a total revenue of 40.727 billion yuan for 2024, reflecting a year-on-year growth of 2.99%. The net profit attributable to shareholders was 3.101 billion yuan, a slight increase of 0.50% year-on-year, while the net profit excluding non-recurring items was 3.235 billion yuan, up by 6.88% [3][5]. - The company demonstrated strong operational resilience with steady growth in core product categories, despite facing pressure in domestic demand for cultural and packaging paper in 2024 [4]. - The company is expected to see a gradual recovery in profitability driven by domestic demand recovery, with net profits projected to reach 3.48 billion yuan in 2025, representing a 12% year-on-year increase [5]. Financial Performance Summary - For 2024, the company achieved a gross margin of 16% and a net margin of 7.6%, with respective year-on-year changes of +0.12 and -0.2 percentage points. The gross margins for key product categories varied, with dissolving pulp achieving a margin of 24.4% [5]. - The company’s total liabilities decreased by 2.85 percentage points to 45.41% in 2024, indicating improved financial stability [5]. - The report forecasts revenue growth rates of 7% for 2025, 6% for 2026, and 6% for 2027, with net profit growth rates of 12%, 14%, and 12% respectively [7].