Kingsoft Office(SH:688111) Zhongyuan Securities·2025-04-14 08:33Investment Rating - The report maintains an "Add" investment rating for the company, indicating a projected relative increase of 5% to 15% compared to the CSI 300 index over the next six months [44]. Core Views - The company reported a revenue of 5.121 billion yuan for 2024, representing a year-on-year growth of 12.40%, and a net profit of 1.645 billion yuan, which is a 24.84% increase year-on-year [6]. - The transition to AI applications is expected to accelerate in 2025, with significant growth in the company's product capabilities [7][9]. - The company is shifting its business disclosure from a commercial model classification to a product-based classification, focusing on WPS personal and WPS 365 businesses [8]. Financial Performance - The company achieved a net profit margin of 32.13% in 2024, with a diluted return on equity of 14.49% [2][11]. - The gross profit margin for the company was reported at 85.14% [2]. - The earnings per share (EPS) for 2024 was 3.56 yuan, with projections of 4.29 yuan, 5.43 yuan, and 6.92 yuan for 2025, 2026, and 2027 respectively [11][42]. Business Segments - The WPS personal business generated 3.283 billion yuan in revenue, growing 18% year-on-year, while WPS 365, launched in 2023, saw a revenue increase of 149.33% to 437 million yuan in 2024 [8]. - The domestic personal service subscription revenue was 3.1 billion yuan, up 16.84% year-on-year, while the domestic institutional subscription and service revenue reached 1.064 billion yuan, growing 11.11% [8]. - The international and other business revenue was 250 million yuan, with a notable 38.38% growth in overseas business [11]. Future Outlook - The company plans to enhance its overseas business, which is expected to become a significant growth driver, with a 38.38% increase in overseas revenue in 2024 [11]. - The report anticipates that the company's AI capabilities will significantly contribute to its growth trajectory in 2025, with expectations of increased user engagement and willingness to pay [9].