Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company reported a retail revenue growth of 10%-15% for its main brand and children's clothing in Q1 2025, with e-commerce revenue growth of approximately 35%-40% [2][3] - The company is benefiting from a high cost-performance positioning that aligns with current consumer trends, and there is still room for store openings and expansion [3] - The company has successfully launched new products in various categories, including running and basketball shoes, which have received positive market attention [4][5] - The company is expanding its market presence with new store formats and international locations, including the opening of its first overseas store in Malaysia [6] Summary by Sections Event Overview - The company announced Q1 2025 operational data showing significant growth in retail revenue across its main brand, children's clothing, and e-commerce platforms [2] Analysis and Judgments - The company has seen improved revenue growth rates in both offline and online channels compared to previous quarters, driven by effective marketing strategies and product launches [3] - The company is focusing on product innovation in the professional sports sector, enhancing its offerings in running and basketball categories [4] - The company is actively participating in sports events and sponsorships to strengthen its brand presence [5] Investment Recommendations - The company is expected to benefit from the current consumer downgrade trend, with strong sales performance in running shoes and basketball shoes [7] - The company has room for store expansion and is likely to see continued online revenue growth, contributing positively to its overall performance [8] - Revenue forecasts for 2025, 2026, and 2027 are projected at 11.62 billion, 13.35 billion, and 15.32 billion respectively, with net profits of 1.39 billion, 1.63 billion, and 1.87 billion [8]
361度（01361）：线上高增35%-40%，期待超品店未来表现