Peacebird(603877) KAIYUAN SECURITIES·2025-04-15 12:33Investment Rating - The investment rating for the company is "Buy" (maintained) [2][6] Core Views - The company reported a revenue of 1.67 billion yuan in Q1 2025, a year-on-year decrease of 7.6%. The net profit attributable to the parent company was 120 million yuan, down 22.0% [6] - The company is nearing the end of its channel adjustment phase, with expectations for high-quality development. The short-term revenue pressure is anticipated to continue, but the company is expected to control store closures and enhance brand renewal to improve store efficiency [6] - The gross margin improved significantly to 60.0% in Q1 2025, an increase of 4.8 percentage points year-on-year, driven by product structure optimization and improved terminal discount rates [9] Summary by Relevant Sections Financial Performance - Q1 2025 revenue was 1.67 billion yuan, with a net profit of 120 million yuan. The company has adjusted its profit forecasts for 2025-2027, now expecting net profits of 340 million, 420 million, and 470 million yuan respectively [6][10] - The gross margin for Q1 2025 was 60.0%, with a year-on-year increase of 4.8 percentage points. The operating profit margin was 7.4%, down 1.4 percentage points year-on-year [9][10] Brand Performance - Revenue from women's wear, men's wear, and children's wear decreased by 12.8%, 6.7%, and 6.6% respectively in Q1 2025, primarily due to store closures by franchisees [7] - The total number of stores decreased, with net closures of 27 for women's wear and 23 for men's wear since the beginning of 2025 [7] Channel Performance - Online revenue in Q1 2025 was 450 million yuan, down 12.7%, while offline revenue was 1.2 billion yuan, down 6.7%. Direct sales outperformed franchise sales [8] - The company closed a total of 57 stores in the year-to-date, with a total of 3,316 stores remaining [8] Inventory and Cash Flow - As of the end of Q1 2025, inventory stood at 1.64 billion yuan, a year-on-year increase of 19.8%, with inventory turnover days increasing to 228 days [9] - The net operating cash flow turned negative to -300 million yuan, primarily due to declining revenue and accelerated payments to suppliers [9]