Shandong Publishing&Media(SH:601019) Guohai Securities·2025-04-15 14:06Investment Rating - The investment rating for the company is "Buy" (maintained) [1][13]. Core Views - The company has reported a revenue of 11.72 billion yuan for 2024, a year-on-year decrease of 3.6%, and a net profit attributable to shareholders of 1.27 billion yuan, down 46.5% year-on-year [6][8]. - The company plans to distribute a dividend of 0.31 yuan per share, with a total dividend amounting to 650 million yuan, resulting in a dividend payout ratio of 50.9%, an increase of 1.8 percentage points year-on-year [7][11]. - The company is expected to achieve revenue growth in the coming years, with projections of 11.98 billion yuan in 2025, 12.37 billion yuan in 2026, and 12.81 billion yuan in 2027, reflecting growth rates of 2%, 3%, and 4% respectively [11][12]. Summary by Sections Recent Performance - The company's stock performance relative to the CSI 300 index shows a decline of 0.1% over the past month, 2.0% over three months, and 4.4% over the past year [5]. - The current stock price is 9.81 yuan, with a 52-week price range of 9.23 to 14.20 yuan [5]. Financial Highlights - The company reported a non-net profit of 1.42 billion yuan for 2024, down 9.9% year-on-year, with a non-net profit margin of 12.1%, a decrease of 0.9 percentage points [8]. - The company had cash on hand of 10.6 billion yuan at the end of 2024 [9]. Business Segments - The educational materials segment generated 9.78 billion yuan in revenue for 2024, a year-on-year decrease of 2.5%, accounting for 62.8% of total revenue [12]. - The general book segment saw an increase in market share, with a real sales share of 1.7%, up 0.3 percentage points year-on-year, ranking 14th in the market [12]. Earnings Forecast - The company is projected to achieve a diluted earnings per share (EPS) of 0.75 yuan in 2025, 0.79 yuan in 2026, and 0.84 yuan in 2027 [11][13]. - The return on equity (ROE) is expected to improve to 10% by 2025 and remain stable thereafter [11][13].